Low Wholesale Car Audio Prices From China Have Big Car Electronics Brands Worried

Shenzhen, China (PRWeb) November 21, 2006 --offering electronics and other export products for
Will people considering upgrading a car audiosale direct from Hong Kong and China, it's
system in 2007 to something a bit morebecoming increasingly realistic for all sizes of
impressive than a standard car stereo / radio,business to "Go Asian" and buy at prices
only stick to well-known brands, or can theysubstantially lower than western wholesale rates.
consider opting for something a lot cheaper?"You just have to look at eBay in the USA and
Wholesale importers think they already know theUK - the massively selling items are all Chinese
answer to that question, which is why in the Newelectronics, and it's really spilling over into retail
Year consumers can expect to see a lot moreshops now as well," says Chinavasion's Rose Li.
multimedia car gadgets where the only "brand""With MP3 players, consumers are focused on
they need to know is "Made In China".original designs and above all on price. So what's
Chinavasion recently hit the news for being thereally making a dent in iPod sales are the hundreds
first gadget wholesaler to release a new MP4of thousands of generic - but decent quality - MP3
player watch that lets you watch full colour videoPlayers being sold direct from Hong Kong and
and listen to MP3 music, all in a normal wristwatch.China through eBay. Exactly the same effect is
Gadget-lovers will also find much to impress inquickly emerging in Car DVD Player and Car
Chinavasion's Car Audio and Car DVD categories.Stereo sales in our wholesale markets in Europe
Popular Chinese-made car entertainment productsand the States."
which Chinavasion makes available through theirOnline malls (such as Yahoo Stores owners) and
online wholesale electronics shop includeeBay sellers are widely seen as small-scale
region-free car DVD players, cheap car headrestimporters, with little effect on the market.
monitors, car MP3 adapters, CD players that alsoHowever, as more consumers turn to online
connect directly to MP3 players or SD /MMC flashshopping to beat the prices of wholesale stores,
memory cards, and a wide range of Bluetooth"Power Sellers" online are shifting the focus
and hands-free products.towards cheaper imported electronics. "China is
Other innovations include a complete DVD playerwithout a doubt the leading wholesale electronics
and screen built into a passenger side car sunsource for eBay and Mercadolivre," says Rose Li.
visor, a discount in-dash DVD player bundled with"You can see the trend developing, that with
car parking radar detectors plus rear viewtrustworthy and simple wholesale ordering
camera, and a handheld ODB2 Car Diagnosticmethods directly from China - at China prices - it
Checker that lets users switch off their "Checkmakes total sense for car audio and car video
Engine" light and diagnose car engine problemsproduct wholesale buyers to cut out their local
without needing to visit a mechanic.middlemen and bring better prices to their
Chinavasion's new expanded category can becustomers."
found here:Chinavasion's website announces new products
According to Rose Li, Public Relations Director atevery month and Rose Li states the flexibility of
the Chinese Wholesaler Chinavasion.com, brandsChinese car electronics factories as a major
are becoming less important than price for manycompetitive factor. "Looking at the big car audio /
vendors and consumers: "We're used to seeingcar stereo brands, like Pioneer and Kenwood, they
electronics firms go up against each other - bighold their high prices due to their reputation.
brand names competing. For instance, theHowever, in terms of functionality, the designers
Microsoft Zune is being reported as a possible iPodof these products can't innovate so often
killer. But in reality -- when you look at thebecause of the slow response time in large scale
numbers, the killer is already there, and thefactory production. The difference with sourcing
consumers know it -- it's cheap electronics fromno-brand or small-brand car stereos, car DVD
China."players, and car monitors from China is that each
Until recently only large corporations such asfactory is producing a new model every month.
Wal-Mart and experienced importers were able toAnd there are literally hundreds of different
source products from factories in Mainland China.factories around Shanghai, Guangzhou, Dongguan,
Up until around five years ago, before internetand Shenzhen all competing to come out with the
B2B sourcing came into its own, thelatest car gadgets. The bigger companies will feel
communication difficulties made exporting carthe heat more and more, especially as Car DVD
audio and MP3 products from the newly openplayers become more mainstream and consumers
market in China too complicated for most smalldemand something newer and cheaper. But for
and medium businesses.electronics importers and medium-scale car audio
With "online China sourcing" B2B portals springingvideo businesses it's only good news from here.
up, and innovative online traders and wholesalers