Managing Intercultural Communication in the Virtual Team

Working in an intercultural environment ispresence, increases the chances of
becoming increasingly common. One of the resultsmisunderstandings.
of such set-ups is an experience of moreThrow in the cultural complexities and managing
communication difficulties. Different approaches tothis is twice as problematic. Team members who
areas such management, communication, time,are quieter (whether due to cultural or personal
meetings, conflict resolution and the sharing ofleanings) will make less of a contribution on
information are all culturally relative. When culturestelephone conference calls. Language proficiency
come together and differ in their approaches,will also play a significant role in the ability of
misunderstandings can and do occur. It is thesepeople to contribute. Imagine how challenging it is
that can often lead to poor team performance orfor someone to join a spirited conversation on
morale.the telephone if they are either uncomfortable
The intercultural team is by no means ainterrupting or not fluent in the language being
straightforward environment. People need to beused.
aware and sensitive to the dynamics of theThese are but a few of the many intercultural
group. However, consider the extra challengescomplexities that make virtual teams very
when this team is virtual. By their very definition,challenging.
virtual teams bring together people from differentFor those working in an intercultural virtual team,
time zones, cultures, geographies and mind-setsthe following ten tips are good guidelines to keep
making it highly unlikely that much team work willin mind to ensure communication is kept clear:
happen face-to-face, if at all. Consequently1. If possible it is beneficial to bring all team
communication takes on a whole new dimensionmembers together physically. This can be at the
making it even more of a challenge.birth of the team or at regular intervals.
In order to operate effectively any team needs2. The manager or team together should establish
trust. Building trust is critical. Yet in the virtualclear ground rules of engagement covering issues
team this is very difficult to achieve. Withoutsuch as:a. How meetings are to be structuredb.
spending much time together can a team reallyHow decisions will be madec. How written
gel? Some cultures such as the U.S. or Germanycommunications will be usedd. How responses
may find it easy, i.e. they come from culturesshould be processed or givene. How conflicts will
where the relationship is not crucial. Other, morebe resolvedf. Whether interrupting a speaker will
relationship driven cultures such as the Middle Eastbe acceptable
or South America, may however struggle to ever3. Written agendas for team meetings are
feel totally at ease working with someone theyimportant to give structure.
do not know on a personal level.4. Clear, easy-to-understand objectives that are
Cultures have different ways of communicating;communicated frequently must be created.
some are comfortable expressing opinions and5. Carefully monitor how comfortable all team
discussing things openly and directly; others lookmembers are with the technology used in virtual
for more subtle ways of expressing themselves.meetings or communication. Support those that
Some may have no issues raising delicatemay be struggling.
subjects in front of others; many cultures would6. Develop clear guidelines for email regarding
not even contemplate doing so in an open arena.formality and timeliness of response.
Some cultures use a lot of non-vernal7. Solicit feedback from all participants.
communication such body language and8. Be careful not to always interpret silence as
eye-contact to convey meaning; others relyagreement or incomprehension.
almost completely on the spoken word. Some9. Follow-up meetings with written communication
cultures are comfortable getting right down toto be sure everyone understands.
business while others need a little time to make10. Create an atmosphere that tolerates
dialogue comfortable.differences.
Working "blind", i.e. not being in each others