| As an organisation, the use of SMS might seem | | | | service providers are usually delivered within |
| too innovative or unprofessional. | | | | seconds and provide real-time delivery reports. |
| So why are "forward-thinking" organisations | | | | Now I say 'reliable', because it is possible to route |
| throughout the world welcoming SMS | | | | messages through offshore networks on the |
| open-heartedly. What's so good about SMS? | | | | other side of the world and whilst their prices |
| SMS is popular and well-established | | | | might be low, so is their reliability. |
| To begin with, SMS is extremely popular; each | | | | The Economics Make Sense |
| day billions of text-messages fly from phone to | | | | SMS is the most cost-effective method of |
| phone. Over here in the UK, for example, we | | | | communication and its financial benefits are |
| send each other over 83 million messages each | | | | numerous. Imagine how much time you need to |
| day. | | | | contact 1,000 people by post and how much it |
| These facts show that SMS is no longer | | | | would cost. In the UK, this would be |
| something new. It's a well-established method of | | | | - paper... let's say 1p per piece |
| communication, not just an extra function on a | | | | - envelopes... let's say 2p per piece |
| mobile phone. | | | | - stamps... these are at least 30p each |
| Anytime / Anywhere | | | | - time... a lot! |
| The most important aspect of SMS is its unique | | | | Well SMS can do all of that in less than 5 minutes |
| ability to reach anyone, anytime, anywhere and | | | | in a tiny fraction of the cost. |
| because there are no barriers in-between the | | | | And don't forget, if your organisation uses a |
| sender and the receiver, every message is | | | | database, website or a specialised piece of |
| almost definitely read. | | | | software, they can easily be SMS-enabled to |
| SMS is a great friendship-marketing tool | | | | trigger messages on particular events allowing you |
| As SMS is a personal method of communication, | | | | to take advantage of SMS without doing anything |
| organisations use features like message | | | | yourself. |
| personalisation to communicate with their clients | | | | Got the message yet? |
| & staff in a friendly manner, making each | | | | Having read this, you would have begun to |
| recipient feel as if their messages were individually | | | | understand that the only reason many |
| written and sent to them alone. | | | | organisations haven't begun to use SMS is a fear |
| SMS is reliable | | | | of trying something new. |
| Furthermore, messages sent through reliable | | | | |